In a solemn yet proactive gesture to mark the upcoming World Day of Remembrance for Road Traffic Victims (16th November 2025), AA Kenya has launched the Msamaria Mwema Road Safety Campaign and Medical Camp at Railways Stage, Nakuru County. The initiative seeks to tackle road accidents along the Northern Corridor, one of Kenya’s busiest and most accident-prone transport routes.
Ahead of the two-day campaign, the AA Kenya team visited Sachangwan, a stretch notorious for tragic road accidents. Here, wreaths were laid in memory of lives lost, sending a powerful message about the human cost of reckless driving and the urgent need for preventative action.
The campaign has drawn over 600 participants, including PSV drivers, long-distance truckers, boda boda riders, and hailing cab drivers. Attendees undergo defensive driving training, first-aid certification, and medical screening, equipping them to act as first responders in emergencies.
In addition, participants benefit from eye, dental, ENT, and general wellness screening, mental health and fatigue management awareness, NTSA licensing and compliance education, and financial literacy and insurance guidance.
Speaking at the launch, Mr. Allan Ogola, County Traffic Enforcement Officer and Chairman of CTOs, said, “Empowering drivers with life-saving knowledge is critical. Every accident prevented is a life saved.”
Francis Theuri, GMD AA Kenya, highlighted the economic and social benefits of proactive measures: “Road safety is a shared responsibility. Training drivers costs far less than the burials, hospital bills, and trauma that follow road crashes. Msamaria Mwema reflects our commitment to saving lives and reducing suffering.”
John Jinja Parteroi, NTSA Nakuru Regional Manager, added, “Collaboration among road safety stakeholders ensures greater compliance, awareness, and accountability along our roads.”
The campaign is supported by CBM, Mololine Services Limited, Prestige Shuttle, Highway Luxury, Molo Group, Moline Luxury, Moline Limited, Nyakati, Nyamakima, 2NK, and other SACCOs, showcasing a collective effort toward safer roads.
For many participants, the program is more than training—it’s life-changing. Boda boda rider Peter Mwangi said, “The first-aid training gives me confidence to help accident victims. I never realized how small actions can save lives.”
AA Kenya urges all road users to drive responsibly, observe traffic regulations, and prioritize safety on every journey, reinforcing a vision of roads where everyone arrives safely.
