Unaitas SACCO, in partnership with Critical Mass Nairobi, today (Tue,26th Nov 2025) hosted a highly successful edition of the Toto Mass Kids’ Day Out, drawing hundreds of children, parents and cycling enthusiasts to the Children’s Traffic Park on Nyerere Road. This event provided a vibrant family friendly environment, emphasizing child safety, wellness, active mobility, and financial literacy.
From as early as 8:00am, families streamed into the park, creating a colourful scene of bicycles, helmets, whistles, and excited young riders. The main ride began at exactly 9:00am, led by Critical Mass marshals and strongly supported by the Nairobi Traffic Police, whose presence ensured a safe, orderly, and educative experience for all participants. Officers participated in demonstrations on road signs, lane discipline, wearing protective gear, and the meaning of children’s traffic rules.
In addition to cycling activities, Unaitas SACCO hosted an interactive Family Engagement Zone, where children learned about the basics of money, saving, and responsibility through games and short educational sessions. Parents were guided on how to start and grow a savings culture for their children, with Unaitas showcasing its Jasiri Account a flagship savings product designed to help young people begin their financial journey early.
Strong Community Support
The event enjoyed overwhelming support from;
- Families from across Nairobi and its suburbs
- Traffic Police and County security teams
- Youth cycling advocates
- Early childhood educators
- Community wellness organizations
Parents praised the initiative for providing a safe and structured environment for their children to cycle something not readily available in many Nairobi neighbourhoods.
Quotes
“This event proves that when children feel safe, they thrive,” said Kennedy Karinga Head of Marketing, Unaitas SACCO. “We are proud to contribute to a culture where children can play, ride, and learn. Importantly, we used this opportunity to remind families that financial confidence begins early. Every shilling saved today gives our children a stronger tomorrow.”
Critical Mass Nairobi representative added; “Toto Mass has become a movement of its own bringing together families who want safer streets and healthier cities. Today’s turnout reflects a growing demand for intentional, child friendly public spaces in Nairobi.”
Highlights of the Day
- A record turnout of children aged 3–14
- Over 100 parents & over 300 children participating in guided cycling sessions
- Safety demonstrations led by Nairobi Traffic Police
- Games, obstacle courses & bike-handling lessons
- Financial literacy sessions facilitated by Unaitas SACCO
About Unaitas SACCO
Unaitas SACCO is one of Kenya’s leading deposit-taking SACCOs, serving more than 400,000 members across 13 counties. Its vision is to transform lives through affordable, accessible, and innovative financial solutions that empower individuals, families and communities.
About Critical Mass Nairobi- Toto Mass
Toto Mass is an extension of Critical Mass Nairobi’s mission to create safer streets for everyone especially children. The programme offers monthly child friendly rides and advocates for better cycling infrastructure, safer playgrounds, and inclusive mobility policies.
Story By
Muhoro Pius W,
Business, International Trade,Mining,Climate & Energy Editor.
K254 Media Africa
editor@k254nairobinews.com
